5 Ways CMOs And CIOs Can Move Beyond The Turf Wars – Forbes

How can companies leverage technology for growth? The answer to this question requires leadership from the CIO (technology) and the CMO (growth). And it requires a productive relationship to maximize the potential. However, there is much discussion around the challenges associated with creating a harmonious relationship. To better understand how this dynamic is changing and how CMOs and CIOs can do a better job of partnering, I turned to Suzanne Kounkel, principal of Deloitte Digital, a division of Deloitte Consulting, and a leader in understanding how firm leaders can exploit technology.

Source: 5 Ways CMOs And CIOs Can Move Beyond The Turf Wars – Forbes

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