Category Archive: Marketing Leadership

The One Person The CMO Can’t Live Without – Forbes

According to Forrester, 97% of CMOs think marketing needs to do things they have never done before to continue to be successful, but a full two-thirds of CMOs find it very difficult to… Continue reading

The 5 digital dynamics that are transforming marketing – Chief Marketing Technologist

As I prepare for the MarTech Europe conference coming up in a few weeks, I’ve been thinking about “digital transformation” — a topic that is entwined in the evolution of marketing, even though it’s… Continue reading

5 Ways CMOs And CIOs Can Move Beyond The Turf Wars – Forbes

How can companies leverage technology for growth? The answer to this question requires leadership from the CIO (technology) and the CMO (growth). And it requires a productive relationship to maximize the potential. However,… Continue reading