Organic reach on Instagram, on the other hand, is growing rapidly. Early indications suggest that Instagram users are more receptive to branded content. Source: Does Instagram have more Ecommerce potential than Facebook?
Wearables is a very tricky topic to discuss because hyperbole has skewed the conversation. Source: What is the realistic future for wearables? | Econsultancy
Walmart click and collect ordering expands as Amazon and Target roll out their e-commerce offerings in the US Source: brandchannel: Retail Watch: Walmart Expands Click-and-Pick-Up Online Grocery Service
Few consumers categories have seen the explosive adoption that wearables have – especially fitness wearables.The category has gone from zero to tens of millions in sales in less than five years. Source: Where… Continue reading
While eCommerce represents about 7.2% of total retail sales, for high-end apparel retailer Neiman Marcus it represents 25%. Competitor Nordstrom is not far behind at 19%. For these retailers, omnichannel inventory management has… Continue reading
As I prepare for the MarTech Europe conference coming up in a few weeks, I’ve been thinking about “digital transformation” — a topic that is entwined in the evolution of marketing, even though it’s… Continue reading
How can companies leverage technology for growth? The answer to this question requires leadership from the CIO (technology) and the CMO (growth). And it requires a productive relationship to maximize the potential. However,… Continue reading